How To Make Videos Step By Step

Article marketing is a great way for internet marketers to generate a load of organic traffic. As technology advances, people's preferences for how they find information changes. Those preferences have shifted towards the video format. In this article, I'm going to tell you how to take article marketing up a notch by making videos.

YouTube.com is a video sharing site that is owned by Google. It's actually the most used search engine behind none other than Google itself. You may be wondering why I'm telling you this. As an internet marketer, you should be using that popularity to get people to your site.

More and more people are getting hip to the fact that video can be used to market people and products just like articles can. However, with video there is a bigger view and retention rate than standard text articles. This fact alone can mean eating McDonalds for lunch or having prime rib everyday(both will have consequences for your waist line, but that's another topic for another time).

So you might be saying, "But I don't know how to make videos."The good news is that it's super easy to start video marketing. You can take all the articles you currently have and turn them into videos, OR you can have an article ghost writer write more articles to turn into videos.

PowerPoint Presentations - An Extremely Easy Way To Make Great Videos

Once you have the articles,you just turn them into PowerPoint presentations. Take one or two sentences and place them on a slide, then add another slide with the next one or two sentences and so on until the whole article is in a PowerPoint presentation.

You might again be saying, "I don't have PowerPoint!" Well another great thing is that you can get a free version of it in Open Office. It's an open source version of Microsoft office that does exactly the same thing, only it's free!

Once you have your PowerPoint created you're ready to make a video. You need some screen capture software like Screenflow or Camtasia. (There are free options out there as well.) You start the PowerPoint presentation and record what's happening on the screen with the screen capture software. From here all you have to do is read the slides into a microphone as you flip through the presentation. The screen capture software records the screen and your voice and combines them into a video that is ready to be viewed by millions.

Get That Baby Posted And Get Some Views

Now you might be wondering how you get your video viewed. YouTube is a great way to do just that. As I mentioned earlier it's the most used search engine behind Google. Upload your newly created video and let the views start coming in.

There are other great sites as well. Just to name a few - Google Video, Daily Motion, iFilm, Blip TV, Vidler, Vimeo and much more. Google "highest ranking video sites" and you'll find tons more!

Video marketing is the best and most current way to capture a lot of traffic you may have missed with article marketing alone. With both methods employed you have your bases covered and are sure to see an influx of traffic that you might have missed. Video marketing is still fairly new, so it can be a great way to dominate your niche, too. It can be the difference between eating cheap out-of-the-can vegemite and fresh seaweed imported straight from Japan (an alternative to Mac and steak for the healthier crowd!).

How to Make Videos That Get Results

Video marketing is one of the hottest ways to get the word out on the internet, and if you aren't using videos in your online business, you will be left behind fast. You don't want to make just any video, though. You want to learn how to make videos that get results. There are some important decisions you will need to make for your video marketing campaigns. Here are some questions you must answer in the video production phase - the answers will be different depending upon the purpose of your video, and what your market has learned to expect.

The first consideration when you look at how to make videos that are effective in your niche is the length of the video. You can find videos online that run from just a few seconds to over an hour in length. The average video watched online is under 5 minutes, so if you plan to make a longer video, be certain that it is compelling, gives great information, and that viewers in your market have learned to watch longer videos. A good question to ask yourself is "How long is long enough?" and do your best to get your message across in the shortest time possible.

Another place you can create problems for yourself in your video marketing is around autostarting your video. Sure, using autostart (so the video begins playing automatically as soon as the visitor goes to your page) is one way to be sure that people see it - at least the first few seconds! But if your audience tends to browse the internet in search of information during work hours, you'll want to be careful that they don't go to your page and all of a sudden their workplace is startled by your enthusiastic opening words blasting out of a computer. Your potential customer will likely hit their back button instantly to shut off the disruption, and may even get in trouble for visiting your site during work hours. Use autostart in your video marketing carefully.

Will your videos show information about the video during playback, such as how long the video is, and time elapsed? Will you give your audience controls on the video player that allow them to pause, stop, or even jump to a particular spot in the video? Again, these are strategic questions in your video marketing. For example, if you have a carefully crafted sales message you are presenting in your video, you don't want your audience to skip over the key points and just go to the end to see the price. So in that type of sales video, you will want to limit the controls available on the video player.

However, the answer is different if your video is a content-filled video designed to support a product already purchased, or to give useful information to your prospects in order to build a relationship with them. In these cases, giving your audience more control over the video might be better, so they can go back to re-watch a critical part, pause the video to take notes, or even allow them to use a Table of Contents in the video to go directly to the issue they are trying to solve.

You can also control what happens at the end of a video. For example, you might set it to start over automatically, or to simply stop and leave the viewer on the same page. Another option is to take your viewer to another page automatically at the end of the video. This is used often in sales videos, where the viewer is taken to an order page or 'more information' page after they have watched the video.

About SEO and SMO

Search Engine Optimization (SEO) is a method of optimizing the website or webpages to make them World Wide Web friendly and thus improve their visibility and page rank higher in the search engine's 'organic' search results.

'Organic' search results are the results which are displayed for the search for which the webmaster of the website or the webpage does not pay the SERP for. Thus organic search results also go by the names unpaid, natural, free and editorial search results.

OK, so now that you know what World Wide Web Optimization (SEO) means, you might wonder why should you be concerned with it? The answer is pretty simple - to drive more traffic to your website or webpages. Since you have yourself published on the internet it is only natural to wish to have people visit your website or webpages. One of the major contributors to driving traffic to a website or webpage are SERP.

If your website or webpage is optimized for search engines, then the search engine will list your website or webpage higher in its search results. And the higher your website or webpage in the search result, the more frequently it will be visited and have more traffic. This will improve the visibility of your website or webpages and will also bring in more business and clients.

There are several facets to Search Engine Optimization (SEO) like understanding how search engines work, the terms and phrases people search for and how you can optimize your website and webpages by improving on its contents, coding and HTML, using backlinks and inbound links and even Social Media Optimization (SMO) to make your website and webpages optimized to SERP so that they rank them higher.

Google crawl the web and index all the pages they find. You must understand what the Yahoo users search for and thus by tailoring your article by mentioning these keywords you greatly increase the chance that the users find your website or webpages.

Also, by using a meta data (title tag and meta description) with the usually searched keywords, back-linking several of your URLs which divert traffic from other sites to your websites and webpages, URL normalization using canonical link elements redirecting those URLs to your website and webpages will also help search engines find you better with greater visibility.

Improve Video SEO With Corporate Video

Google quite often displays rich snippets in its search results. These are very useful as they enormously increase the click through rate to your website, bringing your company increased visibility and success online. Now is a great time to make the most of using those promotional videos on your website.

But how do I increase my chances of corporate video boosting my website's search engine rankings? Well, there is no sure fire way to guarantee getting your snippets of promotional video to appear in Google search results, but there are several things you can do to boost your chances. Here is a quick rundown of how to increase your chances:

    Create a video sitemap - A video sitemap allows Google to easily see where and how video is embedded on your website, making it more likely for Google to find and display your promotional video in its results for your search terms.

    Verify your YouTube channel - By verifying your YouTube channel you are able to upload custom thumbnails for your videos, allowing you to display the strongest message to maximise click through rates should people see your video and its thumbnail preview in their search results.

    Keyword research - This is just as important for your corporate videos as it is for your website. By using Google's keyword planner you can quickly identify related keywords, allowing you to use them in promotional video titles, descriptions, and tags. This will help to make them more visible when Google crawls your website.

    Increase video views and engagement - This is one of the easiest methods to help improve your corporate video SEO. By building an increased subscriber base and following for your videos, you help Google notice you more. The more popular you are, the higher you are likely to rank. Perhaps start by subscribing to other channels of which you think would be interested in your product or service.

    Plan your corporate video content - As you read above, a higher following of your promotional videos results in improved search engine visibility. By creating some great video content with an interesting storyline or topic you can dramatically increase people's engagement and awareness of your business and its products and/or services.

So, by no means is corporate video SEO a simple concept. But it is becoming an increasingly important tool in today's ongoing battle to stay at the top of the search engine rankings. Following these tips cannot guarantee anything but nonetheless they are all ways to help maximise your chances of maximising your visibility in the search engine rankings.

The Video Editing Theory

The most important aspect of video editing is the telling of the story. Everything that moves the story forward, makes it more interesting or enhances it dramatically are tools that every video editor should employ. If you compare the video editing process to a contractor building a house you may begin to see the relationship between the raw video footage and what the video editor brings to that footage. The raw footage can be compared to the lumber, concrete, roofing material etc.

The video editor, like the contractor, takes the various piles of materials and transforms them into a house by cutting, nailing pouring etc. That is precisely the service that the video editor performs with the raw footage from the video shoot. Video editing transforms the basic footage into a story with a beginning, middle and an end. The quality of the final product is based on the quality of the raw material, the video footage and the skill of the video editor.

The video editor has many tools in his video editing toolbox. The choices that are open to the editor depend, to a certain degree, on the video footage that he is editing. When there is a dialogue sequence, it is important that you hear clearly what the participants are saying, so naturally it would not be wise to lay music with lyrics under the sequence. Music is a tool that the editor can employ, but it is important that the editor use the right editing tool depending on the sequence that he, or she, is editing. It is almost if the medical credo should apply to video editing, i.e., first do no harm.

With that thought in mind, it is the duty of the video editor to use only the tools at his disposal that enhance and move the story forward. Editing video requires the talent to recognize the things that are important to the story, combined with the common sense to know which of the tools at the editor's disposal to use in a given situation. Straight cuts, dissolves, or other video transitions, music, moves, blowups and color changes are just some of the video tools available to the movie editor while in the video editing process. The wise use of these tools at the correct time separate the amateur from the professional video editor.

Once you begin to look at your video footage as part of a story and treat the material as if you were a master story teller, your video editing will step up to the next level. The theory behind video editing is quite simple, first do no harm and second use only the tools that enhance and move the story forward.

Advantages of Video Editing Software

Several advantages are there by using video editing software, but the most important thing you have to take care is that you have to choose the best one. The software should help to convert the incoming video in to digital form so that the computer can understand. This will help you to edit the video with a great flexibility and speed than that of the conventional video or film editing. In traditional film editing, you have to cut and past the film bit together or you have to copy a selected video from one tape and paste on another tape in a straightforward process. But using software for editing, you can move the video clips from one place to another by dragging the icons diagonally through the screen.One of the best video editing software is AVS Video Editor which will help you to export and import the video files directly in to your computer.

The major advantage of this kind of software is that they do not need any kind of plug-in or downloads to use. By using the software, you can do the video recording with mobile phones and small cameras also. Adding some transitions and extra effects is also possible with good software of video editing. You can also save a lot of money by using software as editing videos using traditional methods require more time and has to be done with a professional. You can enhance the quality of the videos by using this software.

With the help of the software, you can create and edit video in the comfort of your home. Video editing includes a lot of techniques to learn but with the help of the software you can edit the video easily and quickly. You can customize your videos according to your tastes using the software. You can choose the designs and layout for the video with the help of software. You can also put all your photos together that are stored in the computer and make a slideshow with the help of the software. You can enjoy the video by setting background music also.

If you have imagination, then you can make great videos. To make a good rated video, you need to choose a good software which can help you to edit, apply video effects, provide animated text and save files in almost famous video format. It is easy to find this kind of software.